This summertime 'enter to win' program was developed to increase sales of Kool-Aid Slushies and to introduce the new "Screamin' Lime" flavour at over 150 locations throughout Canada. Targeted to children between 10 and 15, the program elements included: a large floor decal that appeared to be a spilled Kool-Aid Slushie, posters, loyalty cards, wobblers for the drink vending machines and a ton of Kool-Aid swag. Sales increased approximately 20% as a result of this program.