When we first began working with Lasik Vision,
we immediately recognized that they didn't have an established brand although
they were providing a service similar to many other providers. Our initial
task was to develop their trademark, "The best in sight", and marry it to
their existing wordmark.
The subsequent marketing and advertising materials that we produced
communicated the top quality and superb results that this company was
providing. As this is a very cost competitive industry, a major challenge
to this account was to promote the high quality of service Lasik Vision
was providing at a significantly lower cost.
Lasik Vision quickly became North
America's fastest growing laser vision provider, performing over 220,000
procedures within the 12 months we worked with them.